There is an increasing trend in the disengagement from HIV care services which threatens the progress towards the 90-90-90 targets. The Welcome Back Campaign seeks to support re-engagement and retention of PLHIV who were diagnosed but never initiated on ART and those who were initiated on treatment and interrupted ART or missed ART appointments. The Welcome Back Campaign strategy compliments other NDOH policy documents that contribute to the country’s HIV response. The campaign has adopted a four- pronged approach. These are the patient centred, Community Systems Strengthening (CSS), Health Systems Strengthening (HSS) and Social Behavior Change Communication (SBCC).